Dr Paula Walencik
Dr Paula Walencik
Regulatory Partner for Beauty Brands, NPD, PIFs, Ingredients, Labels & More
Dr Paula Walencik is a former scientist and chemist with a PhD degree and a diploma in cosmetic formulation. She now leads a specialized Cosmetic Regulatory Compliance consultancy that supports beauty founders from early product ideas to confident, compliant launches across multiple beauty markets.
She works closely with brands to spot regulatory risks early, shape clear strategies, and navigate the compliance process without the overwhelm. Since early 2024, she’s reviewed over 190 cosmetic products – giving her firsthand insight into costly mistakes that many beauty brands make.
Her mission is simple but impactful: to shift the way cosmetic regulatory compliance is viewed in the industry. She believes it’s not just about rules and restrictions – it’s a powerful, often overlooked tool for building trustworthy, transparent, and long-lasting beauty brands.
If you’re ready to bring structure to your product development and feel confident your brand is built on solid regulatory ground, Dr Paula is the expert you want by your side.
Packages
Regulatory Audit - Diamond Package for EU & UK
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This package will check your cosmetic product's compliance with applicable restrictions and prevent its withdrawal from the market. Since new restrictions on raw materials and ingredients are introduced every year, staying up-to-date is essential for beauty founders. Every month, the European Commission’s Safety Gate flags dozens of non-compliant products, and each recall can seriously impact a brand’s reputation. To prevent this, we recommend reviewing every product on the market at least once a year to catch new regulations and restrictions. This package provides regulatory support and review to keep your cosmetic products aligned with new compliance standards, restrictions and rules.
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A 1-hour Online Product Consultation Session
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Composition Review & Compliance Evaluation
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Raw Material Data Review
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Packaging Specification Review
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Labels Review & Compliance Evaluation
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Marketing Claims Review (Labels & Website)
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Eco-labelling Evaluation (RIC codes, PAP codes & local regulations)
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Product Information File (PIF) Review & Compliance Evaluation
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Compliance Report
Regulatory Strategy
- Gold Package-
This package is built to make your New Product Development (NPD) phase ready for multi-market distribution. It’s all about helping you meet EU and UK regulatory standards - because when it comes to cosmetics, these two regions set the bar for safety, testing, and production requirements. I’ve seen firsthand that when products are developed outside the EU and UK, some key regulatory details often get missed. Things like ingredient restrictions, proper testing, and full documentation can fall through the cracks. And that’s exactly what can block your product from entering those markets in the future. That’s where this package comes in. It takes an innovative and practical approach to regulatory compliance, aligning every step of your NPD process with the rules of multiple markets at once. You’ll get tailored regulatory support, documentation reviews, and clear guidance to prepare your product for future EU and UK safety assessments and registration. Your product will always be market-ready for the EU and UK - without last-minute surprises or compliance headaches.
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A 1-Hour Online Product Consultation Session
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Composition Review
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Product Category Verification
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Ingredients List Preparation
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Raw Materials Data Review
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Packaging Specification Review
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Initial Labels & Leaflets Review
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Marketing Claims Strategy & Review (Labels & Website)
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Testing Strategy & Review
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Eco-Labelling (RIC Codes, PAP Codes & Local Regulations) Perfect for cosmetic brands developing their products in the EU or UK, and for those producing elsewhere but aiming to meet EU and UK standards while getting ready for multi-market distribution.
Regulatory Strategy
- Platinum Package-
This package provides expert regulatory guidance to prepare your cosmetic products for registration and distribution across the EU and UK. Designed to support you at every stage - from early New Product Development right through safety assessment and product registration in the CPNP and SCPN systems (requires EU/UK Responsible Person account) - this package ensures a smooth and compliant process.
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All Services from the Gold Package
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Safety Assessment with Cosmetic Product Safety Report (CPSR)
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Final Review of Labels & Leaflets
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Product Information File (PIF)
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Preparation & Submission of CPNP/SCPN Registration Forms through a Brand RP Account. Perfect for beauty founders who need end-to-end regulatory support to streamline safety assessments and product registration in the EU and/or UK.
Regulatory Audit - Stars & Stripes Package
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This package is designed for beauty brand founders who want to ensure their cosmetic products fully comply with category, composition, labeling, and marketing regulations for distribution exclusively within the US market. It serves as an excellent complement to other services offered by The Beauty Hub, providing an additional layer of confidence and compliance before you launch.
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A 1-hour Online Product Consultation Session
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Composition Review & Compliance Evaluation
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Claims Review (Labels & Website)
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Product Category Verification
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Labels Review & Compliance Evaluation
Regulatory Strategy
- Silver Package-
This package is designed to assess your idea through the lens of relevant cosmetic regulations and identify any risks or gaps before they become costly. You’ll receive a personalized regulatory strategy tailored to your product, market, and development timeline, along with expert guidance on the testing, inspections, and documentation needed to meet safety and compliance standards at every stage.
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A 1-Hour Online Session to Analyze Your Dream Product Idea
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Full Project Review & Regulatory Risk Evaluation
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Review & Evaluation of Initial Formula and Ingredients
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A Tailored Regulatory Roadmap for New Product Development & Safety Assessment Perfect for beauty founders bringing their first product to life, early-stage brands ready to move from idea to execution, or established businesses preparing to grow their portfolio or enter new markets with clarity and confidence.