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Experts
Dr. Dominika Andrys
— Cosmetic Scientist & Founder of Beauty Brand Formula Ltd.
Dr. Dominika Andrys is a Cosmetic Chemist and Biotechnologist with extensive experience in formulation science, product development, and regulatory guidance. She has worked with over 200 beauty brands worldwide, including in the U.S., Dubai, Australia, New Zealand, and Europe, and has developed more than 1,000 skincare and cosmetic formulas across multiple categories.
As the creator of the Beauty Brand Masterclass, an online course designed to guide entrepreneurs through the process of building and launching their own beauty brands, Dr. Andrys combines scientific precision with practical business insight.
She is also the author of Beyond Beauty: How to Build Your Own Cosmetic Brand, a book that explores how science, strategy, and innovation come together to create successful cosmetic brands. Her evidence-based approach and deep industry knowledge help founders turn ideas into safe, effective, and market-ready products that stand out globally.
Monique Johnson
— Designer & Visual Brand Specialist
Monique Johnson is a creative designer specialising in branding and visual communication for beauty and lifestyle brands. She helps founders develop cohesive brand identities that connect emotionally with their audience and communicate their unique story with impact.
With a strong background in visual strategy, Monique’s expertise spans from logo and packaging design to digital brand presence and marketing assets. Her approach ensures that every element — from colour palette to typography — reflects the brand’s essence, values, and target audience.
Monique believes that great design doesn’t just look beautiful — it builds trust, recognition, and long-lasting customer relationships.
Dr. Paula Walencik
— Regulatory & Compliance Specialist
Dr. Paula brings deep expertise in cosmetic regulations and global product compliance. She assists brands in navigating safety documentation, label requirements, and product registration — ensuring each formula meets the necessary legal standards before launch.
Her guidance gives founders clarity and peace of mind in the often complex world of cosmetic compliance.
Elena Patricio-Mulero
— Perfumer & Fragrance Designer
Elena Patricio-Mulero is a professional perfumer based in Paris, France, who
creates bespoke fragrances for cosmetic products and fine perfumes. She
partners with beauty founders and brands to design distinctive scents that enhance
the consumer experience, embody the brand’s identity, and stand out in the market.
Her expertise spans fragrance formulation for skincare, haircare, and personal care products, as well as the creation of signature perfumes. Working closely with each client, Elena translates a brand’s essence into a unique olfactory expression. Every fragrance she develops is crafted to be high-quality, safe, and perfectly aligned with the brand’s story and audience.
By blending artistry with scientific precision, Elena helps brands craft memorable and luxurious fragrances that elevate both product appeal and brand recognition. With a degree in Chemistry from the University of Barcelona, Elena combines a scientific foundation with artistic sensitivity to create refined and emotionally resonant scents. She was one of only twelve students worldwide selected to train at the prestigious Grasse Institute of Perfumery, where she refined her craft under the mentorship of master perfumers.
Today, Elena works as an independent perfumer, collaborating with brands to shape their unique olfactory identities through tailor-made creations. In addition to her creative work, she is also a professor at the Grasse Institute of Perfumery, where she shares her expertise and passion with the next generation of perfumers.
Her expertise spans fragrance formulation for skincare, haircare, and personal care products, as well as the creation of signature perfumes. Working closely with each client, Elena translates a brand’s essence into a unique olfactory expression. Every fragrance she develops is crafted to be high-quality, safe, and perfectly aligned with the brand’s story and audience.
By blending artistry with scientific precision, Elena helps brands craft memorable and luxurious fragrances that elevate both product appeal and brand recognition. With a degree in Chemistry from the University of Barcelona, Elena combines a scientific foundation with artistic sensitivity to create refined and emotionally resonant scents. She was one of only twelve students worldwide selected to train at the prestigious Grasse Institute of Perfumery, where she refined her craft under the mentorship of master perfumers.
Today, Elena works as an independent perfumer, collaborating with brands to shape their unique olfactory identities through tailor-made creations. In addition to her creative work, she is also a professor at the Grasse Institute of Perfumery, where she shares her expertise and passion with the next generation of perfumers.
Kamila Shiers
— Beauty Industry Coach & Brand Development Mentor
Kamila helps beauty founders gain clarity, confidence, and strategic focus. Through one-on-one coaching, she guides entrepreneurs in defining their vision, building resilience, and developing the mindset and leadership skills essential for long-term success in the beauty industry.
Rochelle Vranjes Marreiros
— Packaging & Design Consultant
Rochelle’s goal is to give every client a reason to make their customers fall in love with what they offer. Her focus goes beyond creating a beautiful brand — she ensures each founder gains absolute clarity on their brand’s purpose, so customers immediately understand why they should choose them.
With over 15 years of experience as a Graphic Designer, Rochelle has helped build the brands and reputations of companies around the world. She provides comprehensive support, including brand analysis, logo design, packaging design, and full e-commerce website development, helping founders feel confident, proud, and ready to go to market.
Monika Misztal
— Business Strategy & Planning Consultant
Monika specialises in business strategy, pricing, and brand scalability. She helps founders create practical business plans, set achievable growth targets, and structure their operations for success. Her strategic insights ensure that creative vision is backed by a solid business foundation.
Kamal Kaur
— Regulatory & Compliance Guidelines
Kamal is an expert in UK & EU Cosmetic product regulations with over 9 years
experience. Kamal has supported the launch of hundreds of products from global
brands such as Scholl, Veet, Clearasil, Dettol, 111SKIN, REFY, Indē Wild & many
others providing bespoke, strategic and commercially minded solutions to ensure
brands can enter and grow into new markets whilst remaining compliant. Kamal sits
on the CTPA Compliance & Regulatory Committee and the Claims & Advertising
Working group. As a UK & EU Responsible Person and cosmetics regulation SME,
Kamal provides training to members of the CTPA, manufacturers, formulators and
industry peers. Kamal has a passion for consumer education and demistifying the
regulations. She is regularly featured in the press.